ORGC2035 Communication for Service Management (3 units)
Communication for service management focuses on securing, building, and maintaining a long-term relationship with customers. This course introduces the essential communication theories and principles in service management. Emphasis is placed on the interpersonal communication with customers in service management situations. Students will develop the necessary communication skills of prospecting, approaching, preparing and delivering service pitching presentation, responding to objections, obtaining commitment, negotiating, and managing a long-term business partnership with customers.
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