PRAD4006 Research Practices in Public Relations and Advertising (3 units)
- COMM2007 Communication Research Method (Communication Studies)
- Medium of Instruction:
This course is based on the concepts of research methods and their applications to the study of public relations and advertising. It focuses on hands-on experience of applying various types of research, data collection, and data analysis/statistical techniques for understanding of stakeholder behaviours and media consumption, designing communication strategies, or testing creative concepts. This course is designed to help students develop research skills in practice.
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