PRAD3025 International Field Study in Public Relations and Advertising (3 units)
- PRAD3015 Consumer Perspectives in Public Relations and Advertising
To develop the knowledge, skills and attitudes required to live and work in an increasingly interconnected world. Students travel abroad to engage in cross-cultural learning both to familiarize themselves with host countries’ ways of thinking and communicating as well as to acquire a deeper self-awareness and understanding of their own culture. This course aims at advancing students’ professional development by observing how their intended profession is undertaken in circumstances different from those in their home country. The course is expected to contribute to the international development of HKBU students and faculty at the forefront of a globalizing world.
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