ORGC3017 Web Survey and Data Mining (3 units)
- COMM2007 Communication Research Method (Communication Studies)
The success of an organization hinges on effective communication with stakeholders, which depends on a well-designed data warehouse for relationship management and organization- stakeholders' interactions. Data mining is an important process of transforming data for business operations. Along with web research, data mining provides systematic, scientific approaches to manage data for organizational operation and explore opportunities in the competitive business environment. This course introduces skills and techniques of data mining and web-based research in an organization setting. Applications in different organizations and business entities will be discussed.
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