Bachelor of Business Administration (Honours)
Programme Director: Dr LAU, Peter T Y
The BBA (Hons) degree programme prepares students for careers as managers and business professionals. All students receive a foundation in business and general courses plus a specialization in one area of business through the choice from one of the seven Concentrations:
- Accounting Concentration
- Applied Economics Concentration
- Entrepreneurship Concentration
- Finance Concentration
- Human Resources Management Concentration
- Information Systems and e-Business Management Concentration
- Marketing Concentration
BBA students are required to take Required Courses (43 units, including a BBA Project) and Concentration Courses (21 units) that include the basics of business such as accounting, economics, management theory, quantitative and computer techniques, language and communication skills, and behavioural sciences. This is the largest component of the curriculum.
BBA students at HKBU must also complete University Core courses (13 units) and General Education courses (18 units). These give students an exposure to other fields such as English, Chinese, Healthy Lifestyle, History and Civilization, Quantitative Reasoning, and Values and the Meaning of Life. Students can make use of the elective courses to pursue the additional graduation options of a minor in non-business discipline or double concentration within BBA.
The BBA (Hons) degree programme is structured such that students begin with General Education and business foundation courses in Years 1 and 2, taking more advanced and more specialized courses as they move into Years 3 and 4. In Year 4, students complete an Honours Project on a topic of their selected Concentration.
Double Degree Programme with Simon Fraser University
To nurture BBA students as all-rounded business talents with global mindset, a 2+2 double degree programme with Simon Fraser University (SFU) in Canada was established in 2018. Highly aspiring students can apply for the programme during their Year 2 study in HKBU BBA. Upon completion of the first two years of study at HKBU, students who are accepted to the programme will spend the final two years at SFU Beedie School of Business. It is an exclusive opportunity for students to receive world-class education in two distinctive environments and be awarded two degrees in business from HKBU and SFU. For more details, please visit: http://bba.hkbu.edu.hk/eng/programmes/sfudoubledegree/index.jsp.
Experiential Learning Activities Requirement
With the aim to encourage students acquire experiential learning and apply business knowledge in and from real world environment, “Experiential Learning” has become a graduation requirement for BBA students starting since 2016/17 AY. Students are required to complete one of the following Experiential Learning activities before graduation:
- Internship (local/overseas);
- Exchange Programme (regular semester/summer); or
- Service Learning Projects.
For details, please check the General Guidelines for Experiential Learning Activities.
The structure of the curriculum is as follows:
|I)||Major Courses||61 units|
|II)||BBA Project||3 units|
|III)||University Core Courses||13 units|
|IV)||General Education Courses||18 units|
|V)||Free Electives#||33 units|
# Students may take additional Healthy Lifestyle courses and/or General Education (Level 1 or 2) courses in any categories, subject to a maximum of 6 units, to fulfil the Free Electives requirement.
|I.||Major Courses||61 units|
|Required Courses (40 units)|
|ACCT1005 Principles of Accounting I||3 units|
|ACCT1006 Principles of Accounting II||2 units|
|ACCT2007 Accounting Information Systems||3 units|
|ISEM2005 Management Information Systems||3 units|
|BUSI2005 Organizational Behaviour||3 units|
|BUSI2035 Entrepreneurship and Innovative Thinking||3 units|
|BUSI3006 Business Ethics and Corporate Social Responsibility||3 units|
|BUSI3007 Business Research Methods||3 units|
|BUSI3046 Business Communications||3 units|
|BUSI4006 Strategic Management||3 units|
|ECON1005 Principles of Economics I||3 units|
|ECON1006 Principles of Economics II||2 units|
|FINE2005 Financial Management||3 units|
|LLAW3007 Principles of Law||3 units|
|MKTG2005 Marketing Management||3 units|
|Concentration Required/Elective Courses (21 units)|
|(see each concentration)|
|II.||BBA Project||3 units|
|BUSI4005 BBA Project||3 units|
|III.||University Core Courses||13 units|
|IV.||General Education Courses||18 units|
|V.||Free Electives||33 units|