Master of Science in Global Marketing Management
Programme Director: Dr TSANG, Alex S L
We are the pioneer in Hong Kong in offering a Joint Award in global marketing management to be delivered by the Department of Marketing, Hong Kong Baptist University and the Marketing Division of the Management School, University of Sheffield. Students spend the first semester studying in the United Kingdom and the second semester studying in Hong Kong, leading to a single degree to be issued jointly by the awarding institutions.
The programme aims to develop marketing practitioners and provide expertise in the effective management of marketing on a global basis. It is therefore designed to highlight the systematic nature of the marketing function and its interconnectedness with organizational strategy. Our objectives are to equip students with the substantive and operational knowledge as well as the skills and competences needed to function as a global marketing practitioner. The programme utilizes the synergies of having two partnering institutions located in different regions of the world (one in the East and one in the West)—bringing global exposure to students.
The structure of the curriculum is as follows:
|I)||Required Courses||27 units|
* 1 HKBU unit shall be counted as equivalent to 5 TUOS credits of the University of Sheffield.
|I.||Required Courses||27 units|
|Semester 1: 75 TUOS at the University of Sheffield|
|MGT 6073 Global Marketing||15 TUOS|
|MGT 6145 Marketing Management||15 TUOS|
|MGT 6180 Contemporary Marketing Practices||15 TUOS|
|MGT 6181 Marketing Communications||15 TUOS|
|MGT 6182 International Consumer Behaviour||15 TUOS|
|Semester 2: 12 units at HKBU|
|MKT 7250 International Services Marketing Management||3 units|
|MKT 7260 Strategic Marketing||3 units|
|MKT 7270 International Marketing Research||3 units|
|MKT 7280 Socially Responsible Marketing in an International Context||3 units|
|Summer: a student shall take either at the University of Sheffield or HKBU|
|MGT 689 Project Dissertation||45 TUOS|
|MKT 7290 Project Dissertation||9 units|
Exempted Course at Non-local Courses Registry, Education Bureau (Reference number: 452359/452445). It is a matter of discretion for individual employers to recognize any qualification to which this course may lead.