Minor Programme in Public Relations and Advertising
Students seeking to pursue the study of a minor programme would need to fulfil 15 units of courses specified by the offering department/programme, and note that no registration priority will be given to enrolment in minor courses. Upon completion of the 15 units required for the minor programmes, students should apply to the Academic Registry for approval.
The structure of the curriculum is as follows:
| I) | Required Course | 3 units |
| II) | Elective Courses | 12 units |
| 15 units |
Requirements
| I. | Required Course | 3 units |
| PRAD2005 Introduction to Public Relations and Advertising | 3 units | |
| II. | Elective Courses | 12 units |
| Four of the following courses (one should be at Level 3 or 4): | ||
| ORGC4027 Special Topics in Communication Studies | 3 units | |
| PRAD3015 Consumer Perspectives in Public Relations and Advertising | 3 units | |
| PRAD3017 Strategic Communication and Emerging Media Trends | 3 units | |
| PRAD3046 Audience Measurement and Engagement | 3 units | |
| PRAD3047 Corporate Social Responsibility and Stakeholder Engagement | 3 units | |
| PRAD4016 Strategic Issues and Crisis Management | 3 units | |
| PRAD4025 Branding and Communication | 3 units | |
| PRAD4036 Social Communication and Advertising | 3 units | |
| 15 units | ||
Remark:
Students can only exempt/transfer up to 6 units/two courses of the courses of exchange programme as Minor programme in Public Relations and Advertising with equivalent syllabus and satisfactory results. Approval is subject to the Department of Communication Studies.
