BUSI4006 Strategic Management (3 units)
- ACCT1006 Principles of Accounting II, BUSI2005/BUSI2025 Organizational Behaviour, ECON1006 Principles of Economics II, MKTG2005/MKTG2015 Marketing Management
- Medium of Instruction:
This course aims to prepare the student for a successful business career with a broad understanding of the importance and complexity of strategic decisions and the way they integrate other aspects of business operations. It examines the rationale of decisions that determine the future direction and effectiveness of organizations. The perspective taken is that of the general manager—the owner, CEO, president, or management consultant. It focuses on the skills required of the general manager in diagnosing and finding solutions for critical problems in complex business situations and implementing them. In that regard, it integrates the knowledge gained in previous functional courses from Year 1 and Year 2.
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