Bachelor of Communication (Honours)

Porgramme Director: Dr MAK, Angela K Y

The Bachelor of Communication (Honours) programme offers a variety of ways to explore the exciting field of communication, and equips graduates with the skills required to embark on stimulating and meaningful careers, postgraduate studies, or both. All Majors are designed in the spirit of the University’s tradition of “whole-person education”, and more than half the units in every Major are devoted to General Education (GE) courses or to courses of the student’s free choice anywhere in the University. Students spend the first year of the four-year programme mainly covering required GE courses, and take three School core courses that will help them choose their Major. Major-Minor combinations are also available. 

The structure of the curriculum is as follows:

I) School Core Courses 12 units
II) Major Courses 46–64 units
III) Honours Project 3–6 units
IV) University Core Courses 13 units
V) General Education Courses 18 units
VI) Free Electives# 15–36 units
    128 units

# Students may take additional Healthy Lifestyle courses and/or General Education (Level 1 or 2) courses in any categories, subject to a maximum of 6 units, to fulfil the Free Electives requirement.

Requirements

I.  School Core Courses 12 units
  COMM1015 Introduction to Media and Communication 3 units
  COMM1016 Ethics, Law and Communication 3 units
  COMM1017 Multimedia Storytelling 3 units
     
  Choose one from the following three courses: 
  COMM2017 Visual Communication 3 units
  COMM2026 Nonverbal Communication 3 units
  COMM2027 AI and Digital Communication 3 units
     
II. Major Courses 46–64 units
  (see each major)  
     
III. Honours Project 3–6 units
  (see each major)  
     
IV. University Core Courses 13 units
     
V. General Education Courses 18 units
     
VI. Free Electives 15–36 units
  (see each major)  
    128 units

- Film Major
- Journalism Major
- Public Relations and Advertising Major

Double Degree Programme between School of Communication, Hong Kong Baptist University  and Faculty of Humanities and Social Sciences, The University of Queensland

The Double Degree Programme between School of Communication, Hong Kong Baptist University (HKBU) and Faculty of Humanities and Social Sciences, The University of Queensland (UQ) is a four-year full-time undergraduate programme whereby students study at the two universities and graduate from both. On completing the programme requirements, students will obtain two bachelor’s degrees, namely Bachelor of Communication (Honours) conferred by HKBU, and Bachelor of Journalism or Bachelor of Communication conferred by UQ.

This Programme offers participating students:

  1. Two bachelor degrees (Bachelor of Communication conferred by HKBU and Bachelor of Journalism or Bachelor of Communication conferred by UQ) within a four-year study period upon successful completion of all graduation requirements;
  2. International, multicultural and professional knowledge in the fields of Communication or Journalism that enhances students’ competitive edge in future career development or pursuit of further studies; and
  3. A broader range of career choices after graduation.

The Programme fully adopts the same structure of the existing programmes offered by HKBU and UQ. For details, please visit the website of the School of Communication.

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