Bachelor of Business Administration (Honours)
Programme Director: Dr LAU, Peter T Y
The BBA (Hons) degree programme prepares students for careers as managers and business professionals. All students receive a foundation in business and general courses plus a specialization in one area of business through the choice from one of the seven Concentrations:
– Accounting
– Applied Economics
– Entrepreneurship
– Finance
– Human Resources Management
– Information Systems and e-Business Management
– Marketing
BBA students are required to take Required Courses (39 units, including a BBA Project) and Concentration Courses (21 units) that include the basics of business such as accounting, economics, management theory, quantitative and computer techniques, language and communication skills, and behavioural sciences. This is the largest component of the curriculum.
BBA students at HKBU must also complete General Education courses (38 units). These give students an exposure to other fields such as English, Chinese, Public Speaking, History and Civilization, Numeracy, Physical Education, and Values and Meaning of Life. Students can make use of the elective courses to pursue the additional graduation options of a minor in non-business discipline or double concentration within BBA.
The BBA (Hons) degree programme is structured such that students begin with general education and business foundation courses in Years 1 and 2, taking more advanced and more specialized courses as they move into Years 3 and 4. In Year 4, students complete an Honours Project on a topic of their selected Concentration.
Experiential Learning Activities Requirement
With the aim to encourage students acquire experiential learning and apply business knowledge in and from real world environment, “Experiential Learning” will become a graduation requirement for BBA students starting from 2016/17 AY. Students are required to complete one of the following Experiential Learning activities before graduation:
– Internship (local/overseas)
– Exchange Programme (regular semester/ summer) or
– Service Learning Projects
** For details, please check the General Guidelines for Experiential Learning Activities. **
The structure of the curriculum is as follows:
| I) | Major Courses | 57 units |
| II) | BBA Project | 3 units |
| III) | General Education | 38 units |
| IV) | Free Electives# | 30 units |
| 128 units |
# Students may take additional GE courses in any categories to fulfil the “Free Electives” requirement but only a maximum of 6 units will be counted towards the fulfilment of the “Free Electives” requirement.
Requirements
| I. | Major Courses | 57 units |
| Required Courses (36 units) | ||
| ACCT1005 Principles of Accounting I | 3 units | |
| ACCT1006 Principles of Accounting II | 2 units | |
| Either | ||
| ACCT2007 Accounting Information Systems | 3 units | |
| Or | ||
| ISEM2005 Management Information Systems | 3 units | |
| BUSI2025 Organizational Behaviour | 2 units | |
| BUSI2026 Entrepreneurship and Innovative Thinking | 2 units | |
| BUSI3005 Business Communications | 2 units | |
| BUSI3006 Business Ethics and Corporate Social Responsibility | 3 units | |
| BUSI3007 Business Research Methods | 3 units | |
| BUSI4006 Strategic Management | 3 units | |
| ECON1005 Principles of Economics I | 3 units | |
| ECON1006 Principles of Economics II | 2 units | |
| FINE2005 Financial Management | 3 units | |
| LLAW3007 Principles of Law | 3 units | |
| MKTG2015 Marketing Management | 2 units | |
| Concentration Required/Elective Courses (21 units) (see each concentration) |
||
| II. | BBA Project | 3 units |
| BUSI4005 BBA Project | 3 units | |
| III. | General Education | 38 units |
| IV. | Free Electives | 30 units |
| 128 units |
The concentrations offered:
- Accounting Concentration
- Applied Economics Concentration
- Entrepreneurship Concentration
- Finance Concentration
- Human Resources Management Concentration
- Information Systems and e-Business Management Concentration
- Marketing Concentration
