PRAO4087 Algorithm and Communication (3 units)
Artificial intelligence (AI) is considered as one of the most important general-purpose technologies of our ear. AI has the potential to catalyze waves of complementary innovations and opportunities, and it is poised to have a transformational impact on business as well as communication processes. This course provides students with an understanding of the fundamental concepts and essential terminologies of AI and various AI technologies. Students will get an overview of the current developments of AI technologies among the world's tech giants (e.g., Google, Apple, Amazon, Microsoft, Facebook, Tencent, Alibaba Group) and the global trends of how various AI technologies are in use in different industries. Special focus will be placed on the applications of AI technology in the contexts of internal communication, public relations, and advertising, and how to prepare an organization to leverage the advantages of AI technology in a competitive marketplace. In addition to the discussion of theoretical concepts and business implications of AI, this course will provide opportunities to students to engage in practical exercises to develop their skills in using AI technologies. This course will also discuss the ethical and social issues in the applications of AI technology.
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