PRAO4045 Media Relations Writing and Training (3 units)
- Year 3 standing or above; PRAO3035 Public Relations Writing or PRAO3066 Writing for Professional Communication
This course provides instruction and writing practice designed to develop the professional-level writing skills expected of beginning public relations practitioners, emphasizing the different approaches required for particular audiences and media.
This course advances the level of competency by building on third-year introductory public relations writing course. This course explores, especially, writing abilities necessary for handling different and more complex communication situations. Topics cover a wide range of essential high-end corporate communication and media relations writing practices.
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