PRAO3067 Health Communication and Information Campaigns (3 units)
- Year 3 standing or above
This course provides an overview of the use of information campaigns as a tool to foster public health communication and enhance health outcomes. Students will learn about the critical role of communication theories and practices in campaign design, implementation, and evaluation. Students will also have the opportunity to examine significant issues and principles critical to the effectiveness of a health communication campaign. Topics to be covered in this course will include, but are not limited to, health promotion, disease prevention, risk and crisis communication in health settings, media representations of health, health information and misinformation, cultural conceptions of health and illness, e-health, and individual management of health beliefs, health information, and health behaviors.
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