PRAO3046 Audience Measurement and Engagement (3 units)
- Year 3 standing or above; PRAO2005 Introduction to Public Relations and Advertising (for non-PRA students)
This course will examine the roles of audience measurement in the advertising and public relations context. All forms of media including online and offline media will be examined. With technological changes, this course will examine creative ways of engaging audience through social media presence, search-based targeting, and space/location based engagement.
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