MKTG7100 Digital Marketing Strategy (3 units)
Digital Marketing and Inbound Marketing have outweighed Tradition Marketing due to the high penetration of mobile internet and the popularity of social media worldwide. A substantial percentage of world population is active in using social media in mobile. There are hundreds of social networks at present. New technologies continue to drive the change of consumer behaviors in both online and offline. More resources have been poured into digital marketing to reach their business customers by businesses. What are the latest trends and technologies? Which social network we should use in different types of business, for different types of customers and in different culture? How to create the right content to attract our target audience? How to make use of big data to make decision? How to measure the effectiveness of digital marketing program? This course aims to equip the learners the knowledge and skills in creating an innovative digital marketing strategy for organizations.
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