MKTG7050 Strategic Management (1.5 units)
- Medium of Instruction:
This course provides some of the key techniques, frameworks and concepts relevant for strategic management. Many of these are used every day in the business world to help solve challenges businesses face. In more detail it deals with the core concepts and models affecting the process of strategy making of organisations and the way in which they can create value.
Key questions will be for example: why are certain organizations successfully making profits and creating competitive advantage, while others fail? Which markets do organizations wish to serve, what kind of products and services do they develop for that purpose, and how can they best roll out successful strategies? Why do organizations collaborate with others and which are the pros and cons of expanding business activities beyond national borders?
To answer these and other questions, this course will analyse the sources of competitive advantage, the strategic purpose of organizations, the content of business and corporate strategies, as well as various ways of cooperation, international expansion, and innovation.
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