MKTG7030 New Venture Business Planning, Small and Family Business (3 units)
- Medium of Instruction:
One of the first milestones of any new business start-up is proof-of-concept. As such, to succeed in new venture creation, it is not enough just to discover brilliant new opportunities: Enterprising individuals also need to work on those ideas to transform them into reality.
This module has been developed to meet the needs of entrepreneurial individuals who want to advance in the new venture creation process from the idea stage to the proof-of-concept stage with minimum costs and investments, and garner the attention of outside stakeholders for further acceleration of the emergence of their new business.
The module also aims to provide a practical and current review of small and family business sectors by taking a diagnostic approach to the crafting of effective growth strategies.
This course allows participants to ‘step into the shoes’ of family and small business owner / managers and obtain a unique fast track learning experience in understanding the fundamentals and challenges in running and growing an existing company. Participants will analyse a range of complex and interacting challenges that face any growing business, relating to legal frameworks, marketing, finance, business operations and human resources. The course will also explore and analyze family business continuity challenges and best management, family, and governance practices for leading growth oriented family-owned businesses.
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