MKTG4057 Agribusiness: Marketing and Entrepreneurship (3 units)
- For BBA: Year 2 standing; For Non-BBA: BUSI1005 The World of Business and Entrepreneurship or Bioresource and Agricultural Science Major Year 4 standing
- Medium of Instruction:
This course aims to introduce marketing and entrepreneurship concepts in the agricultural business. Students will be equipped with comprehensive marketing knowledge, entrepreneurial mindset, and skills in order to recognise and exploit new opportunities from the increasingly changing agribusiness environment. Students will gain the ability to analyse and develop marketing strategies and plans as independent entrepreneurs or as entrepreneurial executives in established companies.
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