MKTG3026 Strategic Digital Marketing (3 units)
- Medium of Instruction:
The Internet, mobile technologies, and social media have given marketers more tools to satisfy customer needs with global reach, round-the-clock service, and meaningful customer interactions. The big question is, how could these tools be integrated into existing marketing strategies in the "Digital Economy"?
This course is designed to guide future marketing experts in using internet-based technologies to develop and implement digital marketing strategy, with a specific focus on global brands and markets.
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