ISEM4006 Electronic Commerce (3 units)
- ACCT2007 Accounting Information Systems or ISEM2005 Management Information Systems or equivalent courses
- Medium of Instruction:
Electronic commerce plays an increasingly important role in the implementation of business strategies and the enhancement of operational efficiency in different firms. This course aims at exploring how firms effectively develop innovative e-business models, formulate e-commerce strategies, and implement e-commerce applications and systems. It also aims at exploring current managerial issues in e-commerce and preparing students for dynamic digital business environments. Recent research findings on e-commerce and digital business are discussed in relevant lectures. Students are encouraged to undertake practice-based applied research in assignments.
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