ECON3076 Managerial Microeconomics (3 units)
- ECON1005 Principles of Economics I
- Medium of Instruction:
This course provides an overview of microeconomic theories and analytical tools for managerial decision making. By applying the basic microeconomic concepts and theories, students will be able to think systematically and strategically about critical business management issues, including analysing and estimating demand, cost analyses, pricing strategies, market competition, and organisational incentives and design. It aims at achieving, in a balanced manner, two equally important objectives: (1) to introduce more economic models and cultivate students' economic thinking that can be applied in real world and (2) to help students acquiring more quantitative tools for addressing economic problems and conducting economic analyses.
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