BUSI3066 Brain Science for Business (3 units)
This course is designed to introduce students to contemporary brain science and its applications to business. Students first will be introduced to the basic anatomy of the human brain and become familiar with important techniques for measuring brain function. This course will then survey major findings in social neuroscience with applications to business, including leadership, creativity, social influence, stress management, and consumer behavior. The course will also have a discussion of ethics, culture difference, and novel neuroscience applications for business.
No result found.