BUSI2046 From Insight to Prototype: Generating Opportunities with Market Insights (3 units)
- BUSI2035 Entrepreneurship and Innovative Thinking
- Medium of Instruction:
The core objective of the course is to teach students how to identify valuable entrepreneurial opportunities and translate them into simple, quick but effective prototypes. The course covers a wide range of topics from marketing research, consumer behaviour, creativity and design thinking research; it sensitizes students to the importance of the user experience design and offers a variety of low-cost and rapid prototyping methods suitable for testing new product and service ideas. Taken together, students will be able to learn a set of multidisciplinary knowledge that will help them to uncover diverse new opportunities though vigorous market research, to test them on the market, and to translate them into simple prototypes and minimum viable products.
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