BUSD7060 Evidence-Based Management and Research Methods for MScBM (3 units)
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This course aims to give students the necessary analytical tools and research methods which are both commonly used in the business world and applicable when students carry out the MScBM Capstone Business Project, with a strong emphasis on the notion of evidence-based management. Evidence-based management (EBMgt) is the systematic, evidence-informed practice of management, incorporating scientific knowledge in the content and process of making decisions. It serves as a conceptual foundation for students to develop their capstone projects to resolve real-world problems. In addition, students will learn how to scientifically design the research project, how to collect and analyze qualitative and quantitative data, how to interpret data, and how to develop evidence-based solutions and recommendations.
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