BUSD7040 Strategic Management (3 units)
- Medium of Instruction:
This course aims to provide students with tools and techniques to develop innovative strategies, to explore personal creativity, management practices that enhance or suppress creativity, and the innovation process in an organisation. In addition, this course moves from strategy formulation to strategy implementation considerations, recognising the need for organisations to align their resources, values and strategies with the environment. The course is built around the different activities needed to generate innovative strategies in a company. The objective is to enable the students to use appropriate analytical tools to develop strategies in an organisation. Moreover, students will learn to use diverse knowledge and skills to analyse broad, organisation-wide problems and will become adept at examining the environment in which organisations operate and in identifying the strategic implications of the environment.
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