This course aims to help students to achieve the following: 

• Understand the economic significance of sustainable tourism development in local and global sports contexts, including its impact on revenue generation, employment, and infrastructure development.
• Analyze marketing strategies and promotional tactics used in sports tourism to attract visitors, increase destination visibility, and enhance visitor experiences.
• Evaluate the social, cultural, and environmental implications of sports tourism on host communities, stakeholders, and natural resources.
• Develop practical skills in planning, organizing, and managing sports events within the framework of sports tourism, considering logistical requirements, risk assessment, and sustainable practices.