This course aims to help students to achieve the following:

• Analyze the key factors influencing the global sports business landscape, including economic and cultural aspects, and technological innovation, to understand their impact on international sports management.
• Develop strategic marketing and branding skills tailored to global sports markets, focusing on effective communication and engagement with diverse audiences.
• Evaluate the legal, ethical, and regulatory challenges within the global sports business, with particular attention to corporate social responsibility, fostering critical thinking and problem-solving abilities in navigating complex international issues.