This course aims to help students to achieve the following:

• Analyze the unique business models and revenue streams within the gaming and esports industries, including sponsorship deals, merchandising, and streaming platforms, to inform strategic decision-making.
• Evaluate marketing strategies and consumer engagement tactics tailored specifically for gaming and esports audiences, aiming to enhance brand loyalty and drive participation.
• Develop strategic plans that address emerging technological innovation in the gaming and esports landscape, focusing on competitive analysis and sustainable management for organizations in the sector.