Courses
MKTG7110 Social Entrepreneurship and Impact-driven Business (3 units)
- Medium of Instruction:
- English
Social entrepreneurship is the practice of conceiving and implementing innovative solutions to address social, cultural, or environmental challenges to create positive societal change. It is regarded by practitioners of the public, private and non-profit sectors alike as a powerful approach to address deep-rooted societal issues. Social entrepreneurship embraces societal transformation and business innovation by seamlessly integrating financial returns with social impact. Successful social ventures are catalysts that fundamentally influenced how businesses can operate for as impact-driven business.
This course blends classroom teaching with experiential learning for more meaningful connection with practice. On top of the theories and concepts, students will learn the essence of social entrepreneurship and the assessment of social impact through case studies, guest talks, and visits to social enterprises.
Students will be coached with practical toolkits to plan and implement innovative solutions for scaling-up/-out of impact ventures.