To succeed in new venture creation, or to grow a small and family business, it is not enough just to discover brilliant new opportunities. Successful business leaders need to transform ideas into reality. 

The course aims to provide a practical and current review of small and family business sectors by taking a diagnostic approach to the crafting of effective growth strategies. 

This course also aims to meet the needs of entrepreneurs and business innovators who want to advance in the new venture creation process from the idea stage to the proof-of-concept stage with minimum costs and investments, and garner the attention of outside stakeholders for further acceleration of the emergence of their new business.