Courses
MKTG7020 Entrepreneurship, Emerging Technologies, and Business Opportunities (3 units)
- Medium of Instruction:
- English
Entrepreneurs identify new business opportunities and put them into practice by tailor-making business models for new startups. This course provides hands-on experience to students and prepares them for building or working in startups (experiential entrepreneurship). One specific focus is to provide students with a foundational understanding of emerging technologies and concepts that are useful in startups as well as corporations, such as Artificial Intelligence (AI), Blockchain, Web3, and Decentralisation. Students will explore practical applications and cases, examining how founders and business leaders use technological advancements to build or grow competitive advantages, disrupt industries, and create new market opportunities. This course also embraces startup management tools built around “searching for a business model” rather than the “execution of a business model” tools needed in larger companies.