Courses
MAIB7090 Digital Transformation and Innovation Management (3 units)
- Medium of Instruction:
- English
This course examines the strategic management of digital transformation within a business context, focusing on disruptive technologies such as AI-driving analytics, blockchain, cloud computing, big data, and digital platforms. It aims to equip students with the knowledge and tools to strategically lead digital transformation initiatives, assess innovation opportunities, and manage the adoption of new technologies within enterprises.
- Understand the strategic importance and implications of digital transformation.
- Analyze the impact of disruptive technologies on business models and competitive strategies.
- Formulate strategies for effectively integrating emerging technologies to drive innovation and sustainable growth.