Courses
MAIB7070 Advanced AI and Business Strategy (3 units)
- Medium of Instruction:
- English
This course is designed for students who aim to master the formulation and critical evaluation of AI-driven business strategies, moving beyond integration to shape competitive dynamics. Students will learn to leverage foundational AI technologies and strategic frameworks to analyze how AI reshapes industry structures, disrupts traditional business models, and creates new sources of advantage through platforms, ecosystems, and AI-powered innovation. The curriculum emphasizes aligning AI with core business functions, such as marketing, operations, and finance, while building an AI-ready organization through robust data governance, talent strategy, and adaptive cultural change. Students will develop a strategic roadmap for AI implementation, focusing on opportunity prioritization, scalable business cases, and risk management, including ethical governance, security, and change leadership. Ultimately, the course prepares executives to translate AI capabilities into sustainable growth strategies, anticipate emerging trends like generative AI and AI-human symbiosis, and steer organizations through continuous strategic adaptation in a rapidly evolving landscape.