This course provides a comprehensive introduction to the rapidly evolving fields of Generative Artificial Intelligence (AI) and Prompt Engineering for business. Students will explore the foundational concepts of generative models, such as large language models (LLMs). The course emphasizes practical skills in crafting effective prompts, understanding model behavior, observing contemporary LLM techniques, and leveraging generative AI tools for various business applications. Through hands-on exercises, real-world case studies, and collaborative projects, learners will gain expertise to design, implement, and optimize AI-driven solutions responsibly and creatively.