This course examines the critical role of strategic communication in navigating crises and managing organizational reputation in the AI age. Participants will explore essential concepts such as the strategic management of public relations, issues management, risk communication, activism, and crisis communication principles, particularly in the context of the digital era. The course will address various types of crises, including natural disasters and human or organizational failures, providing a comprehensive understanding of how to effectively respond to each scenario. Through regional and international case studies, simulations, and expert insights, participants will gain practical skills in developing and executing effective communication strategies across diverse platforms and stakeholder groups.