This course equips participants with experiential, project-based learning with real-world applications. Students form teams to tackle complex business challenges and develop innovative solutions using data analytics, AI, and strategic communication. By collaborating with peers and industry partners, they engage in impactful projects that yield tangible outcomes, access industry expertise, and cultivate essential leadership skills. Participants can choose from two labs to tailor their learning experience.

AI Accelerator Lab.
The AI Accelerator Lab is an innovation-driven applied learning project that harnesses the power of generative AI to drive business growth and competitiveness. Student teams will be paired with cutting-edge projects involving generative AI technologies as they apply to real-world business challenges and opportunities. The focus of these projects is on strategic implementation and practical application, emphasizing how generative AI can drive innovation and solve complex business problems.

Media Futures Lab
The Media Futures Lab is a problem-based applied learning project that challenges students to develop innovative solutions to real-world business challenges and opportunities in the communication and media sectors. Student teams will be paired with leading organizations in communication and media-related fields to work on complex problems and challenges, proposing and testing innovative products, services, and business models.