This course equips participants with a robust understanding of strategic marketing principles and the transformative power of Artificial Intelligence (AI) in reshaping the marketing landscape. The course begins with a foundational overview of core marketing concepts before delving into the diverse applications of AI in marketing, including data analysis, customer segmentation, personalized advertising, and enhanced customer engagement. Participants will explore how AI-powered tools and techniques can optimize marketing strategies, drive performance, and navigate the evolving challenges and opportunities of the digital age. Through case studies, real-world examples, and hands-on exercises, participants will gain practical skills in leveraging AI to achieve tangible business results.