This course is designed as an introduction to the latest media development in the East Asian region, with a focus on trade, marketization, branding , distribution, and new modes of exhibition. In addition to lectures on the background and history of East Asian cinema, guests from the Asian media industry will be invited to share their work and experiences with advanced students, which will be followed by relevant discussions on major issues of Asian Media, with opportunities for professional learning aligned with industry trends and practices. The relationship between politics, aesthetics, technology, and the media market will be investigated through various current cases.