This DBA-level doctoral seminar examines strategic marketing management through intensive, paper-based seminars. Students engage with leading theories and recent empirical evidence, practice rigorous critique of top-tier research, and develop a feasible research proposal that connects managerial problems with theory and credible identification. Core topics include market orientation and capabilities; customer journey and customer experience; CRM, loyalty and CLV; branding strategy; interorganizational governance; omnichannel strategy; digital and social media strategy; and AI.