This immersive field study via a one-month summer exchange programme empowers students to conduct an in-depth exploration of a location of significant business value, with a particular emphasis on sustainable business practices, and/or entrepreneurship, and/or digital transformation. The chosen location can be any city or country worldwide. 

Armed with key insights into the selected location, its business environment and the background of the firms/organizations to be visited, and its culture, participating students are equipped with a global business mindset through immersing themselves in a culturally different setting, thus enhancing their intercultural competence and nurturing their sense of business in a globalized environment. In sum, students are tasked with producing both group and individual work. This hands-on experience equips students with practical knowledge and analytical skills, bridging the gap between theoretical learning and real-world business scenarios.