Courses
VART2696 Graphic Design (3 units)
- Prerequisite:
- VART1006 Visual Arts Practice II or any GE-course offered by AVA
- Medium of Instruction:
- English
Graphic design is the process of communicating with the use of images/illustrations, texts, shapes and colours to solve a problem and convey a message to a particular audience. Graphic Design is an introductory course to explore the fundamental principles that enable such visual communication.
Visual language in graphic design has changed over time. The goal of this course is to introduce the basic design theories that have evolved since the beginning of modernity, and to develop creative strategies for visual problem-solving.
The course content includes introduction to editorial designing. Editorial design is a specialised sub-section of graphic design focusing on the design of publications, whether digital or print. The course covers all production steps from content generation, information editing and digital pre-production.
This course does not include teaching of graphic design computer software. Knowledge of such software is not required to complete the course work, but may be helpful.