The course aims to equip students with foundational knowledge and practical skills in sports analytics, including essential proficiency in R studio, enabling them to analyse and interpret sports data to enhance athlete performance measurement, inform strategic decision-making, and impact off-field sports business operations and scouting within the context of popular sports in Hong Kong. By the end of the course, students will understand the basics of sports analytics, use R studio for data analysis, apply statistical models to different sports, appreciate how analytics influence decisions in sports, and effectively communicate their findings to various stakeholders.