The rise of Generative AI has revolutionised the way creativity and innovation are applied, empowering professionals to reimagine how ideas are generated, developed, and executed. As industries increasingly adopt AI-driven tools to enhance creative workflows, it has become essential to master the practical skills needed to utilise this technology effectively. The ability to integrate Generative AI into ideation, implementation, and execution processes is now critical for delivering impactful and market-relevant solutions.

This course blends theory, real-world industry case studies, and hands-on workshops to equip students with the tools and knowledge to implement Generative AI in creative workflows. Using the Design Sprint and/or Design Thinking methodology as a foundation, students will gain the practical skills to ideate, refine, and execute projects efficiently. From leveraging AI to generate innovative ideas to building and testing prototypes, students will learn to apply cutting-edge tools to solve real-world challenges effectively.