This course is designed to provide students with a foundational understanding of both the local and global publishing industry, emphasising essential principles, historical context, and current dynamics. Students will explore key concepts such as editorial workflows, copyright issues, and the roles of print and digital media, gaining a solid grasp of the traditional and contemporary publishing landscape. The curriculum will also delve into the profiles of active publishers, the distinctions between chain and independent bookstores, and the influence of online sales platforms. Through critical reading and analysis of various publishing formats, learners will appreciate the diverse ways in which content is produced and disseminated.

In addition to theoretical foundations, the course will engage students with practical skills necessary for effective publishing, including writing, editing, project management, and strategies for collaboration. Emphasising the integral roles of editors, designers, and marketing professionals, students will learn effective communication techniques to build consensus and navigate potential conflicts. They will also engage meaningfully with authors regarding content direction and comprehend material specifications, which are vital for informed decision-making. By cultivating critical skills in contracting, programme acquisition, intellectual property management, and data analytics for marketing, students will be well-equipped to navigate the complexities of the publishing landscape, thereby equipping them to excel in the dynamic publishing landscape.