This course is structured to equip students with a robust theoretical framework of communication that fosters innovative and meaningful applications in the field of interactive media publishing. By engaging with key concepts such as participatory culture, algorithmic impact, and the role of AI technology in publishing practices, students will critically analyse the profound impact of interactive media publishing on audience engagement, social dynamics and identity formation.

In addition to examining these theoretical constructs, the course will delve into the essential elements of content management, exploring how content curation and distribution strategies influence user interactions and media consumption patterns. Students will be encouraged to reflect on the ethical implications of these media formats in contemporary society, particularly regarding how AI shapes content personalisation, user engagement, and data-driven decision-making.

Through this comprehensive exploration, students will develop a refined understanding of the intersection between social context and media technology, preparing them to navigate and contribute thoughtfully to the evolving practices of content dissemination. Utilising a blend of lectures, case studies, and dynamic discussions, students will be invited to apply their insights in real-world scenarios, fostering a deeper engagement with the field and its transformative potential.