This is a Major Elective course that explores the intersection of performativity and digital content creation and career development of the actor. Student will analyse contemporary trends in performance, social media, and digital platforms while developing their skills as both actors, performers and content creators. The course will engage students in practical projects, encouraging them to create their own channels and produce original content that reflects their artistic voice. By blending theoretical insights with practical applications, students will emerge as versatile performers, ready to engage with audiences in meaningful ways.