This course, adopting a blended learning approach, focuses on equipping students with the essential skills needed in business communications, where technological advancements have transformed the roles of the three pillars of interpersonal interactions: written communications, verbal communications, and behavioral communications.  Written communications remain a cornerstone of business interactions, and this course addresses the evolving nature of written communications in the technology age. Students will delve into the intricacies of crafting business documents under different business scenarios while also exploring how technological advancements have influenced the way these documents are created, disseminated, and received.  

The course also places a strong emphasis on verbal communication skills. Students will develop their abilities to speak effectively, engaging their audience in both face-to-face and virtual environments.  A core element of this course is the Business Case Analysis Report Writing and Presentation. Through practical exercises, students learn how to structure and organise their reports, use data visualisation techniques, develop a clear and concise writing style and deliver persuasive presentations.

This course recognises the critical role of behavioural communications in business success. Students will explore the importance of non-verbal cues and professional etiquette in building professional relationships. The course also addresses the impact of cultural differences on communication styles, equipping students with the skills to communicate with diverse audiences in a global business perspective.

Techno ethics becomes a crucial topic in business communications. This course also delves into issues such as privacy , data security, intellectual property and the responsible use of digital tools. By examining these ethical dimensions, students will gain a deeper understanding of the impact of technology on business practices and develop the necessary skills to navigate the ethical challenges of the digital age.

At the end of the course, students will be well-prepared to leverage technological advancements in their written and verbal communications, while also understand the crucial role of behavioural communications in building relationships and driving business success in the digital era.