Master of Science in Entrepreneurship and Global Marketing

Programme Director: Dr KAN, Clara

The MSc in Entrepreneurship and Global Marketing programme is a Master's degree programme offered by the Department of Marketing, Hong Kong Baptist University, to be completed on a 15-month full-time study basis.

The programme is designed for students who seek a graduate education in order to advance into management and other leadership roles or to start a career as an entrepreneur. Applicants from all countries will be considered if they can demonstrate the necessary language skills.

Students can choose to study the whole programme in Hong Kong to obtain a single Master's degree. Or, they can apply for the double degree pathway to obtain two Master's degree, one awarded by HKBU and one by the Grenoble École de Management (GEM).

The curriculum has been carefully designed to embrace a global view with global case studies and a business project addressing the principles and practices of entrepreneurship and international marketing management. More importantly, under the double degree pathway, spending one semester in France and one semester in Hong Kong will generate synergies between two institutions steeped in the business practices of very different regions of the world. This will bring the best sort of global exposure to students.

The structure of the curriculum is as follows:

I) Required Courses 33 units
II) Business Project/Academic Dissertation 15 units
    48 units


I. Required Courses 33 units
  MKTG7010 Startup Creation Process and Entrepreneurial Ecosystem 3 units
  MKTG7020 Entrepreneurship and Business Opportunities 3 units
  MKTG7030 New Venture Business Planning, Small and Family Business 3 units
  MKTG7040 Accounting and Finance for Entrepreneurs 3 units
  MKTG7050 Strategic Management 1.5 units
  MKTG7060 Marketing Planning 1.5 units
  MKTG7070 Advanced Effective Sales, Negotiation and Intercultural Communication 3 units
  MKTG7080 Corporate Entrepreneurship and Business Development 3 units
  MKTG7090 Leadership and Team Building for Entrepreneurs 3 units
  MKTG7100 Digital Marketing Strategy 3 units
  MKTG7110 Socially Responsible Entrepreneurship in an International Context 3 units
  MKTG7120 Global Marketing 3 units
II. Business Project/Academic Dissertation 15 units
  MKTG7130  Business Project/Academic Dissertation 15 units
    48 units


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