VACC7040 Arts and the Public: Interpretation and Presentation (3 units)
- Medium of Instruction:
"Creativity is not the monopoly of artists." This notable claim by Joseph Beuys back in 1979 denotes not only the liberation but also the interdisciplinarization of contemporary visual arts. Over the past decades, all sorts of collaborations among different artistic disciplines, areas of knowledge and the various stakeholders in society have opened up creative practice to variety and diversity beyond its traditional boundaries.
To integrate and tie in all parts and parties involved, plausible narratives are a core issue in the effective engagement with any audience; narrative structures are applied to corporate brands, events, public relations and promotion, as well as all the most effective kinds of interactions with the public. Narratives structure the exposure of the audience to a project and define the framework for the perception of the "meaning" of the work.
By exploring philosophies, cultural traditions, and principles underlying a wide range of curatorial theories and professional practices, this course aims to introduce various interpretative strategies (= narratives) to the students, to allow them to discover, analyse, understand and appreciate the structures, purposes and intentions of existing narrative samples. It then establishes approaches for developing immersive aesthetic presentations that engage and provoke their intended recipients, by establishing ongoing, and valuable audience relations.
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