PRAO4065 Advanced Quantitative Communication Research (3 units)
- Year 3 standing or above
The key to effective communication is research. This course prepares final-year students develop quantitative research skills for their honours projects and communication projects upon graduation. This course will help students develop the problem-solving skills through practices in quantitative research design, implementation, analysis, and reporting of these results to clients. You will learn the most important quantitative and computational research methods used in the field—content analysis, surveys, experiment, big data analytics—and gain experience with data analyses.
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